Análise SEM de gastos turísticos em um país emergente
DOI:
https://doi.org/10.15359/eys.24-56.4Palavras-chave:
SEM, gastos turísticos, variáveis socioeconómicas, variáveis de motivaçãoResumo
O estudo a seguir tenta examinar a relação entre preferências e gastos do consumidor em uma estrutura do Modelo de Equações Estruturais (SEM). Utilizamos dados de uma pesquisa aplicada em um país emergente como o Peru. Havia 6 772 entrevistados classificados por sexo, país de residência, nível de escolaridade e idade. Os entrevistados estrangeiros especificaram seus motivos e preferências para viajar, bem como o dinheiro gasto. A técnica SEM permite encontrar uma relação entre as últimas variáveis. Essa avaliação é relevante para os formuladores de políticas de turismo, pois ajudará a encontrar os principais fatores de despesa dos visitantes estrangeiros em um país emergente. Nosso estudo permitiu identificar os motivos para viajar: lazer, negócios e educação, entre outros como principais motivadores de gastos turísticos.
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