El uso del espanglish en la publicidad en Costa Rica
DOI:
https://doi.org/10.15359/rl.2-58.3Abstract
This paper will study the use of Spanglish in Costa Rican advertising. The significance of this research lies in the fact that although Spanglish is commonly found in Latin American Spanish, especially in advertising, the relationship of these two fields has rarely been analyzed in Costa Rica. Thus, this study can provide important insights into the use of Spanglish and its impact on advertising in commercial and social terms.
References
Adorno, T. and M. Horkheimer. “The Culture Industry: Enlightenment as Mass Deception,” Stardom and Celebrity: A Reader. London and Thousand Oaks, CA: Sage, 2007.
Anzaldúa, Gloria. Borderlands: la frontera. The New Mestiza. San Francisco: Aunt Lute Books, 2012.
Ardila, Alfredo. “Spanglish: An Anglicized Spanish Dialect,” Hispanic Journal of Behavioral Sciences 27, 1 (2005): 60-81. DOI: https://doi.org/10.1177/0739986304272358.
Esquivel, Karla Michelle. “Code Switching: How Latinos Are Changing Advertising and the Spanish Language” (thesis), University of Texas at Austin (2012).
Gómez Cerdeño, Teresa. “The Use of Foreign Words as a Persuasive Tool in Marketing Discourse: The Cultural Stereotype of Global English in Spanish Print Advertising” (M.A. thesis), Universidad Complutense de Madrid (2010) 10.
Harvey, David. The Condition of Postmodernity. Oxford: Blackwell, 1989.
Lipski, John. “Is ‘Spanglish’ the third language of the South? Truth and Fantasy about US Spanish,” 3rd Language Variation in the South (LAVIS III) Conference, Tuscaloosa, AL (2004): 1-3.
Nash, Rose. “Spanglish: Language Contact in Puerto Rico,” American Speech 45, 3/4 (1970): 226. DOI: https://doi.org/10.2307/454837.
Para, Vanessa. “Advertising Trends for the Hispanic Market,” Other Languages, Societies, and Cultures (2011): 4-5.
Smith, Andrew. “Spanglish in Advertising,” Revista de Lenguas Modernas 23 (2015): 167-18. DOI: https://doi.org/10.15517/rlm.v0i23.22342
Stavans, Ilan. Spañglish. New York: Harper Perennial, 2003.
Stavans, Ilan, ed. Spanglish. Westport: Greenwood Publishing Group, 2008.
Stavans, Ilan. “Tickling the Tongue,” World Literature Today 74, 3 (2000): 555-558. DOI:
https://doi.org/10.2307/40155823
Vega Jiménez, Patricia. “Estrategias publicitarias en Costa Rica (1900-1930). Pensar la Publicidad,” Revista Internacional de Investigaciones Publicitarias 2, 1 (2008): 45-48.
Zúñiga Tristán, Virginia. El anglicismo en el habla costarricense. San José: Editorial Costa Rica 1976.
Downloads
Published
How to Cite
Issue
Section
License
Principios básicos:
a) Los autores conservarán los derechos de propiedad intelectual de sus aportes o artículos;
b) Cada autor deberá indicar expresamente que ese artículo lo entrega, en calidad de exclusividad, a la revista LETRAS; y
c) La revista Letras se reservará el derecho de autorizar para fines académicos no lucrativos la reproducción y uso de ese material por parte de terceros, siempre que éstos indiquen expresamente la procedencia del artículo. Todo ello se postula en concordancia con la normativa de "Creative Commons Atribution License", recomendada.
![Creative Commons License](http://i.creativecommons.org/l/by-nc-nd/3.0/cr/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Costa Rica License.