Construcción social del acceso a los mercados por agricultores familiares en Brasil
DOI:
https://doi.org/10.15359/peds.3-1.1Keywords:
Family farming, agro-ecology, access to markets, marketing strategies, reciprocityAbstract
The article deals with the social construction of markets by family farmers in the Northeast and Center- West of Brazil, based on an analysis of the articulation and complementarity between collective action modalities and reciprocity relationships.In terms of method, logics and marketing strategies have been observed among a sample of families inserted in one or several market channels: local direct sales, public food purchase program and long marketing channels with brokers. The methodology combines the study of collective practices and marketing strategies and the role of reciprocity relationships between families and communities. The results show the importance of organizational processes, of public and private support for the implementation of these strategies. The main conclusion is that reciprocity relationship that produce and consolidate social ties are also important to facilitate access to markets and sustain the families’ activity of commercialization, in complementarity with collective action and public policies.
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