Trade and global marketing by Alejandro E. Lerma Kirchner and Enrique Márquez Castro: critical analysis

Abstract

This article investigates the subject of trade and international marketing using a critical analysis of Lerma Alejandro E. Kirchner and Enrique Marquez Castro’s book Trade and International Marketing. It discusses the strategic positions
of foreign trade in Developing Countries through which they can expand their economies, thus becoming more competitive in an international setting.This article also highlights the importance of knowledge about international marketing
for a country to successfully assert itself in new markets.