The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa

Authors

  • Myrna Cristina Morales Avila

DOI:

https://doi.org/10.15359/ri.90-1.3

Keywords:

SMEs, restaurant- bar, business model, franchise, Sinaloa

Abstract

This research was conducted in the city of Culiacán, Sinaloa, during the period from 2015 to 2016, taking as an object of study small and medium enterprises (SMEs) Whirl restaurant- bar and comparing the business model used by entrepreneurs
in the same industry with franchise models, that is, to solve the problem to which this business is facing in terms of operational faults which already handle their short stay in the market in which they develop.

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Published

2017-05-03

How to Cite

The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa. (2017). Relaciones Internacionales, 90(1), 87-100. https://doi.org/10.15359/ri.90-1.3

Issue

Section

Articles (peer reviewed)

How to Cite

The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa. (2017). Relaciones Internacionales, 90(1), 87-100. https://doi.org/10.15359/ri.90-1.3

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